Coursenvy specializes in SEO and PPC digital marketing via Google Ads, YouTube Ads, Instagram Ads, and Facebook Ads!
You focus on running your business.
Let us grow it with online marketing!
While Coursenvy started as an online course provider, many of our students realized they wanted to focus solely on what they do best (managing their own business) and asked us to professionally manage their online advertising. So our Coursenvy marketing ad agency was launched out of sheer demand!
With online marketing experience (since 2005), over 500 happy agency clients, and a 95% client retention rate... we are scaling our team to meet the demand of business owners like yourself!
Coursenvy HQ is based in sunny Los Angeles, CA but we work with clients in almost EVERY time zone and have team members available 24/7!
We like to keep our marketing client list specific to our skill sets and will turn away clients that are not a fit. So if you are reading this page, that means our enrollment is temporarily open!
Let Me Show You Some Real Client Examples!
Our Ads For Hauslane.com Averaged a 4-5x Return On Investment Each Month...
"Coursenvy helped us with Google and Facebook, specifically on strategizing, copywriting, and content marketing. They also assisted us with positioning our company in those platforms and helped us track our metrics too. They did a good job with conversions, and that helped us increase our revenue, from $20,000–$30,000 to $100,000–$130,000. -Hauslane.com"
And Here's Another Client That Hired Us For All Our Services...
This client used the knowledge he gained in our courses to launch an Amazon, Etsy, and eCommerce website. After some success his first year, he hired our agency for ALL our services (typically clients only want one service, but he was ready to go all-in)… SEO, Google Ads, and Facebook Ads to promote his physical product brand and retarget warm audiences. As you can see below, the results speak for themselves!
We helped grow their sales to over $212,792 in less than a year!
Here Are Some More Awesome Results From Another Client...
We lowered this client's average cost per sale by 31% in month #1 and increased their weekly sales by over $1400 with our PPC optimization strategies!
We were also one of the first certified ad agencies marketing on Facebook!
Let Us Multiply Your Facebook Ad Spend Returns!
We Turned $2,645 In Facebook Ad Spend Into $11,183 In Sales...
Look at this client we are getting a consistent monthly 4x return on ad spend using our Instagram ads and Facebook ads funnel strategies:
No matter what niche you are in or how competitive it is, we know how to MULTIPLY your ad spend return with Facebook and Instagram ads! We focus on split testing and optimizing for high relevancy ads at the lowest price per action!
But We Can't Forget Google Ads...
We love this ad platform for targeting HIGH INTENT users searching your exact product, service, and/or location! Let us create and optimize your Google Ads for the lowest cost per conversion!
Just look! We practice what we preach, converting students for just $5 each via highly targeted and optimized search, display, and remarketing campaigns in Google Ads!
How Does Spending $1 To Make $9 Sound!?!
Look at this client we are getting a consistent monthly 8-9x return on ad spend using Google search ads targeting high intent keywords (we turned $2,639 in ad spend into $23,573 in sales):
246 Conversions Month #1 With Our Google Ads...
Here is another client we booked 246 jobs for in their first month of working with Coursenvy. These were home repair jobs that equated thousands of dollars of income for the business:
"One of the best investments I ever made, I have received at least 100x ROI"
- Christos Orfanidis
"With Coursenvy's skills, I am now selling my lab grown diamond jewelry on Instagram! I love the high ROI shopable ads they create for us!"
- David Kantor, TheDiamondVine.com
"Finally a source for real estate leads that is consistent and cheaper than Zillow!"
All you have to do is select your platform and monthly ad budget!
WHAT IS INCLUDED?
For all ad platforms, you will let us know what monthly ad spend amount you are comfortable with spending. We suggest 10-20% of your monthly revenue as a rule of thumb. The "Max Monthly Ad Spend" noted below is just the maximum we will manage for our set monthly retainer. Again, you will let us know what your monthly ad spend budget is and your monthly ad spend will be charged directly to your credit card linked with either your Google Ads or Facebook Ads Manager account -- our retainer pricing is separate from your ad spend budget. EXAMPLE: The $2500 Facebook Ads Management Fee is paid to us monthly, but your Facebook Ad Spend will be billed directly to your credit card linked with your Facebook ad account. Should you need a larger ad spend budget implemented and managed each month, please email us directly for custom ad management pricing.
SEARCH ENGINE OPTIMIZATION
-100% Customized SEO Strategy
-100% Customized Strategy
-Dedicated Campaign Manager
-24/7 Reporting Dashboard
-Includes All Campaign Setup (Search, Display, and Remarketing Campaign Types), Keyword Research, Ad Groups, Negative Keywords, Ads/Ad Copywriting, Ad Extensions, Bidding + Ad Scheduling
-Includes Call Tracking For 1 Phone Number (If Needed)
-Create Up To 4 Display Creative Designs Per Quarter
-Create Up To 2 Landing Pages Per Quarter (Hosted on our Unbounce Account)
-Client Communication Via Email + Phone Support
FACEBOOK + INSTAGRAM ADS
-100% Customized Strategy
-Dedicated Campaign Manager
-24/7 Reporting Dashboard
-Includes All Campaign Setup, Ad Sets, + Ad Creation/Copywriting
-Create Up To 2 Image Ad Creatives Per Month
-Create Landing Page (If Needed)
-Client Communication Via Email + Phone Support
NO LONG TERM CONTRACTS LIKE THE COMPETITION!
WORK WITH US ON A MONTH TO MONTH BASIS!
OUR CLIENT RETENTION RATE IS OVER 95%!
IS YOUR AD BUDGET OVER $10,000 PER MONTH?
If your ad spend budget is over the fixed rate tiers listed above, no worries!
We simply switch our retainer pricing to a percentage of your total monthly ad budget.
Contact us for custom pricing:
I got an amazing opportunity a few years ago…
Coursenvy had just launched and the team tasked me with scaling the business.
It is an online course platform focused on the niche of teaching marketing and ecommerce to small business owners. The main objective was to scale traffic to Coursenvy and user acquisition.
I was so excited for the opportunity!
I was ready.
Well… actually, I was little scared.
While I had been growing/marketing online businesses since 2005 for a lot of different companies, I never had to start at ABSOLUTE ZERO!
But I knew Google Ads and Facebook Ads were super effective at growing and scaling all my past client’s traffic, leads, and sales… so I knew starting with zero customers should be no different!
I knew that creating ads targeted at Coursenvy’s ideal customer audience was the first key step to driving a lot of high-value traffic that would generate leads and sales.
I needed results fast! So step one was to plan!
In this case study, I’m going to tell you exactly how we grew Coursenvy’s customers from 0 to over 500,000 and how we can do it for you too!
When we started this project, we first wrote down our initial assumptions and objectives about what we were trying to accomplish for this business.
The goal is to work customers down your sales funnel and “warm” them up to your brand/product in the process. All users start out as a “cold” audience, which simply means they don’t know you and don’t trust you. You need to WARM up that relationship!
FUN FACT: The average number touch points (i.e. times a customer sees or visits your content/product) before a customer makes a purchase from that brand is SEVEN!
1) First, make the customer aware and interested in what you are offering.
2) Second, retarget these warm customers, provide value, build trust, and collect leads!
3) Finally, retarget and convert the lead into a sale!
No matter what your sales funnel is leading to, you need to identify your end goal! This can include:
Not many people go from ZERO to SALE instantly… so you need to warm the user up first and build an online relationship with them by:
When I say split test, I mean literally split test separate campaigns, one variable at a time!
Remember Biology class in high school? To test any hypothesis you need to compare a single variable (the test group) versus another single variable (the control group). Then you can view the results and see which variation worked more in your favor. So for Google and Facebook ads, this means optimizing for your key metric (i.e. lowest cost per lead, or lowest cost per click, or most conversions, etc.)
Split test EVERYTHING! Facebook Ad Objectives, Detailed Targeting, Ad Copy, Ad Images/Videos, Keywords, etc.
Just make sure to test only ONE variable at a time in each ad campaign so you can clearly decide what variation equaled the most results!
This is my most basic funnel that works for both Facebook/Instagram and Google Ads. You can add steps as you like to further optimize your own funnel. Typically you should have multiple funnels and lead capture opt-ins that you can split test to see what your customers prefer.
For my Facebook funnel example I like to start with a great PILLAR BLOG POST (this is a 1,000+ word blog post giving immense value in your niche FOR FREE).
I will paste the intro of the blog post into the Facebook Traffic Objective’s ad copy (make sure to finish with a strong call to action and/or a final sentence leaving them wanting more!
Next, I retarget the users that visited my website. Retargeting just means showing an ad to someone who has already engaged with your content (i.e. visited your website, watched a Facebook video, subscribed to your email list, etc.)
I do retargeting via Facebook Custom Audiences and the Facebook Pixel. With the Facebook Pixel installed on my website, I can track visitors and then create Custom Audiences of those users who visited specific URLs of my website (and many more cool Custom Audiences, such as email lists, content engagement, and more!)
Click this link to learn how to create a Facebook Custom Audience.
Make sure to split test your top of funnel ad content when you are seeking to build brand awareness to a cold audience (i.e. they are new to your brand)!
Besides traffic campaigns to pillar blog posts, I have a lot of success with video ads for this initial awareness/touch point with new potential customers! I will retarget people who watch over 50% of my top of funnel video views ad… YES, there is a Custom Audience for video engagement retargeting!
Then I will retarget these warm users by selecting my custom audience under the AD SET level in a new Facebook Conversion Objective Campaign. I will direct the traffic toward a lead capture page on my website where I am offering something for free in exchange for the user to opt-in (i.e. the user exchanges their email for XYZ value proposition).
My free opt-in item for Coursenvy (or LEAD MAGNET / GIVEAWAY) is a mini-course! Maybe your customers will prefer a free ebook, a coupon or free trial, a free video course, free consulting, a free webinar, a free product/service, etc. Just make sure to SPLIT TEST to see what freebie is best for your target market!
Next I follow up with my email leads via an automated email sequence (click here for more info on email automation) thanking them for signing up for my free mini-course and provide them with a link to the course.
Then in 2 days, I follow up with another automation email offering more value (i.e. another pillar blog post with a ton of free value). By this point the user is very warm, trusts you, is starting to build an “online relationship” with you, and should be very happy with all this free value you provided them. At this point, I will email them the Coursenvy course bundle for sale with a time-sensitive coupon to create a sense of urgency (this will be where you promote your product or service for sale that makes sense for this specific lead). In case they open my email but got busy with life, I will also retarget this list of emails via a “HOT LEADS” custom audience in another Facebook ad campaign promoting my course for sale. You can create this new custom audience of emails via the “Customer List” option while creating a new custom audience on Facebook.
All along the way I am split testing campaigns, one variable at a time, at all three levels (objective, ad set, and ad) to optimize for my key metrics (typically lowest cost per conversion).
I am also shutting off non-performing ads at each step of the funnel every 2-3 days (i.e. too expensive of ads, non-performing, etc.)
Once I find winning ads (using all the variables I tested), I will slowly scale up their budget 20-30% every 2-3 days until I am at a daily budget I am comfortable spending. I am constantly testing ads to find more audiences and obtain cheaper results, but once you get a few of these winning ads, they truly can become EVERGREEN (i.e. lifelong ads for you!)
At every step of the funnel be LASER focused on who your target market is (not only in your ad set level targeting, but also in your ad copy)! We are converting cold traffic (they don’t know you or your product) into warm traffic (they’ve clicked or engaged with your content) and then into SALES (a potential lifelong customer you can upsell and remarket to again and again!)
Typically the narrower the audience on Facebook, the more expensive it is to target them, so start VERY broad at the top of the funnel.
Split test targeting different DETAILED TARGETING (i.e. your competitors, demographics, etc.) at the Ad Set level to see which target market drives the best results for your ads.
Facebook doesn’t have ALL Facebook pages listed under Ad Sets > Detailed Targeting. If your competitor isn’t listed, no worries, just target BROADER and then create your own Custom Audiences and Lookalikes with the engagement you get from this 1,000,000+ sized audiences!
Just don’t start too narrow at the top of the funnel… I’d rather you start as broad as targeting an entire country at the top of your funnel, then miss out on potential customers!
Your target market is another great area to split test to see WHO are your highest converters (i.e. sales)!
Take some time to sit down and describe your PERFECT customer in great detail. Ask yourself and write down… What is their age? Sex? Relationship status? Location? Hobbies? Job title? What organizations or groups they are a member of? What is their favorite TV show? What blogs do they read? What podcasts do they listen to? What Facebook pages do they like/follow? What stores do they shop at? Etc.
Another great area to split test in your Facebook ads is PLACEMENT.
Placement (under the AD SET level of your campaign creation) enables you to choose where your ads show up. Such as:
I typically use Automatic Placements as Facebook’s algorithm and user data knowledge usually gets me the best return on ad spend.
Target each stage of the user (are they cold, warm, or returning customers?) directly with custom ad copy!
“I hope you enjoyed my blog post on How to Sell on Amazon, but I wanted to take it one step further for you… I want to give YOU my Amazon FBA Mastery course for FREE!”
Quality marketing starts with a strategy that is tailored to fit the specific needs of your business. In a world filled with infinite marketing tactics, there are only a few that will actually help you achieve the goals that you have set. Now I will share my TOP 10 techniques that will help you get new customers and increase brand awareness. With these strategies in place, you’ll learn exactly how to reach new clients during your marketing efforts and how to develop a lasting relationship with them.
Finally, you will learn the proper follow-up strategies needed to gain new clients through referrals, testimonials, and consistent communication.
There are many methods of communication that you can use to connect with your clients. Email marketing is one of the most effective communication methods that you can use to stay in contact with them. Emailing new promotions and offers to current clients will be beneficial when trying to increase your overall customer base.
Here are a few steps that you can take to create a successful email campaign:
By staying in contact with your clients, you’ll begin to develop a trusting relationship that will bring you repeat business.
A referral program is one method of marketing that can effectively put your existing clients to work as your marketing staff. This system is quite simple, as the clients that are satisfied with the products or services you provide will potentially refer their friends, family or coworkers to your business (either directly to your brick and mortar location or to your website).
Here are a few steps that you can take to start a successful referral program:
It is a cost-effective method that can increase your customer base and help grow the relationship with your existing clients.
All business owners need to master press releases as a part of an effective communications strategy. When done right, a press release can help you gain additional attention for your company and your products or services. A press release isn’t always necessary, but if you have a high-profile product launch or a significant change in your company, it will assist you in building credibility and attracting media attention.
Here are a few tips to make sure your press release is effective:
Direct mail and company flyers placed in high-traffic areas are excellent marketing methods that you can use to connect to clients that would have never heard of your business. Share promotions and offers, useful tips, and other information that will influence them to visit your location or website.
Here are a few tips to produce a successful direct mail (or branding) campaign:
Utilize a blog to promote your products or services, develop a voice for your brand, and improve your company’s SEO. By creating and consistently adding high-quality content to your website, you won’t increase your customer base overnight, but you’ll begin a practice that will bring consistent traffic to your business’s website in the future. Engaging, insightful blog posts will turn readers into customers.
Here are a few tips that will help you get the most out of your blog posts:
Videos are instrumental when trying to promote your business. By creating videos that highlight your products or services, your company, and your process you will make your audience much more comfortable with your brand.
Here are some topics for creating the perfect video for your business:
Social media is quite similar to a referral program as the post that you create can be shared by your current clients furthering your reach and engagement and will result in people coming back to your business or website to learn more. Facebook, Instagram, and LinkedIn are some of the most lucrative advertising methods available to you!
Here are some tips to help optimize your presence on social media:
Did you know that 68% of adults are Facebook users? This results in a vast advertising opportunity for businesses. While a Business Page on its own is an excellent way to market your business, the constant changes in Facebook’s algorithm can have a massive impact on how many users will see your posts.
Here are some reasons why Facebook Advertising is essential to your business:
When a user performs a Google search, they are instantly served with millions of results. By implementing Google Ads in your company’s marketing strategy, you will increase brand awareness and receive results much faster than relying solely on organic traffic.
Here are some tips to make sure that you get the most out of your Google Advertising experience:
Customer testimonials (or reviews) are a form of word-of-mouth marketing that can help you market your business through your previous customers. The process is simple, you’ve provided an excellent product or service to your client, and in return, they will return the favor with a review on your site.
Here are some tips you can use to utilize testimonials as a cost-effective marketing tool:
Using these strategies, we grew Coursenvy from ZERO customers to over 500,000!
It isn’t an overnight process.
And you will fail at times. You’ll spend too much on split tests. You will waste time creating pillar content or a lead magnet you think is great, only to have it fall flat once you start marketing it. THAT IS OK!
The key is consistency and optimization. Always be split testing and optimizing your ads as you move customers from COLD to HOT!
No matter what… keep moving forward!
I wanted to share this experience/case study not just to brag about the growth (although the numbers are pretty impressive if I do say so myself). But, because what we learned through this process can be applied to almost any business!
Let me be the first to say that it is not always easy.
In fact, it’s really hard and takes a ton of time to implement.
But with focus, a plan, and the right team, this framework I have laid out today can be applied in nearly any industry!
TAKE ACTION! Pay + Book Your Call today to lock in your spot! We work month to month, no long term contracts, no bs, with an over 95% client retention rate!