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Voted the #1 Alternative MBA Degree!

Designed to upskill and create top-performing professionals. Build and grow businesses. Master revenue growth strategies and digital marketing! Join this top-rated modMBA course bundle with over 300,000 students inside! Become part of our Coursenvy family, getting access to ALL our courses, and our private mastermind support community!

"I just wanted to let you know that it was one of the best investments I ever made, I have received at least 100x ROI."


- Christos Orfanidis

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I normally charge $1,000/hr for business consulting calls. 5 days a week, I personally login and answer student questions in our private modMBA channel. Plus this private modMBA community acts as your personal accountability partner connecting you with like-minded people. Accountability + Action = ANY GOAL YOU WANT


The modMBA not only includes access to ALL of our Coursenvy courses, but also our MBA alternative courses... which are perfect for upskilling yourself and/or your entire staff, class, etc.

Besides our 300,000+ students, we have directly managed advertising for 500+ businesses (with a 95% retention rate) and implemented our systems/optimizations to help many scale up to 7+ figures! We share our EXACT strategies with you inside the modMBA to help GROW your business!

Check out our latest client success story below. This business was losing money on their Facebook and Google ads, but in one month we turned their ad spend around and achieved a 9x RETURN ON INVESTMENT!



Whether if you already have a business or want to launch a new business or want to create an additional revenue stream... by participating in the modMBA Capstone Project, you will have the option to compete in our business pitch competition for a potential business investment from our VC partner!

Why pay for each of our Coursenvy courses individually, when you can get them ALL inside this modMBA Mastery Course Bundle (a $5,353 Value)!



"Mastering online marketing and paid traffic has given me something that every business owner and truly every person dreams of... FINANCIAL FREEDOM!"

Hi, I'm Justin! I began my path into entrepreneurship as an engineering major. It was way back in 2005 when I began to immerse myself in the online world of marketing, eCommerce, affiliate marketing, search engine optimization, and so much more. I am not gonna lie... there was a lot of failures and a lot of ramen noodles consumed during this time period. But slowly, through trial and error, I started to learn what worked and what didn't work with everything to do with online business.

I spent day after day reading and watching content teaching these topics. My first few online business ventures were based around affiliate offers (Amazon Associates to be specific). I purchased long-tail keyword domain names that were an exact match of various Google search terms, then built a WordPress website/blog for each one. I used a mixture of my SEO skills paired with paid advertising from Facebook and Google ads to drive traffic to these websites. While many of the websites didn't make me a penny, about 1 out of 5 started to make me passive income! So on these winners, I scaled up the ad spend and started making what I thought was pretty awesome money to a 20-something-year-old like myself! Next, I did the unthinkable... I started to sell these affiliate marketing websites on eBay and Flippa! I actually made enough money to pay off my college loans doing this!

My online ventures only snowballed from there... leading me to create various Etsy, eBay, Amazon, and Shopify stores. I created private label products in China, as well as dropshipped other brand's products. Next, I started to do all of this for other people! I have built hundreds of websites, helped market and sell thousands of products online, consulted hundreds of clients/businesses (managing ads for over 500 clients with a 95% retention rate), and built multiple successful businesses myself!

After finishing in the Top 8 for the Entrepreneur magazine 2014 Entrepreneur of the Year, I sold that startup and focused solely on my Amazon stores and ad agency. But friends started to ask how they could do the same stuff I was doing (i.e. work from home in their pajamas)... so in 2015 I built these courses, launched Coursenvy, and began sharing my knowledge with the world! My success has given me the greatest gift in the world...the ability to do what I want, when I want, with who I want. It's allowed my incredible wife and I to travel the world and work on our schedule.

So my goal now is to give this gift to you... FINANCIAL FREEDOM!


What is the modMBA?

The modMBA is a modern approach to the traditional MBA. You will learn how to grow and scale your business with proven, real world tools and strategies.

This MBA alternative program (part-time + 100% online) focuses on marketing strategies to increase your sales and reach more customers, while reducing costs and increasing your productivity.

The modMBA includes access to ALL COURSENVY COURSES (a $5,353 value), plus our PRIVATE SUPPORT COMMUNITY!

While you won't earn a Master of Business Administration degree, you will learn nearly everything taught in an MBA program and much more!

The modMBA isn’t your typical online course... think of this workshop more as a vehicle for changing your personal and professional life for the better!

We cut through the "fluff and fillers" of typical courses, teaching you the real-life lessons you need to be successful in business.

Our goal is to provide you with INSANE value or your money back guaranteed, no questions asked!

We need to note that the modMBA is an informal, unaccredited workshop. We are not a licensed educational institution, nor are we an accredited post-secondary school offering you a degree. Sorry, you don't get to wear a fun cap and gown! If you need an official course credit and the letters M.B.A. behind your name... the modMBA isn’t for you.

With that said...

Do you need an MBA degree?

Our answer is... MAYBE?!

1) If you are a working professional that is offered tuition reimbursement by your employer and have a guaranteed salary increase with the MBA letters behind your name... YES, go get your master's degree from an accredited educational institution for $20k-$150k. But that said... the modMBA is less than 1 percent of the cost of a traditional MBA program and teaches you WAY more valuable lessons.

2) If you don't have the monetary incentive on the table for an accredited MBA, but still want to put yourself in a position to be making more money and to surpass your competition and/or co-workers... then the modMBA is for you!




JOIN 300,000+


"Best MBA Alternative"

"I just wanted to let you know that it was one of the best investments I ever made, I have received at least 100x ROI. I have 8 local restaurant clients now, a very good stable income and the business is expanding. When I took your course 10 months ago I had 5 dollars in my pocket! Your course was there at perfect timing when I decided to make a massive change in my life and it gave me the guidance I needed to take my first steps to build a digital agency, feel free to use this as a testimonial, I always suggest your course when people ask me where to start."


- Christos Orfanidis

Coursenvy's ModMBA was a real eye-opener for me! Each module was constructed very carefully and thoughtfully. I felt it was a great attribute to my learning experience. I especially enjoyed the special weekly exercises, which personalized the experience for me. The Capstone Project was great too.


- Nicole Yeager

"Thank you for this course. I am completely new to Entrepreneurship, yet not totally clueless. This course gave me many things to consider from the true 'business' aspect vs the 'i have a great idea' aspect. What I appreciated most was that i could keep up. Some was a a bit over my head, but that showed me where i need to research and 'stretch' myself, but most was very understandable for me as a newbie."


- Pamela Dees

"Honestly, this was an amazing course! I learned so much and finished it from beginning to end feeling empowered and ready to take action on my entrepreneurial endeavor. The instructor Justin O'Brien is remarkable and I don't say that lightly.


- Rene Leiva

"I am launching a new platform this year and this was my first business class. I found that it gave me a great frame work to understanding the world I am entering. While I still have much work to do this has allowed me to focus my energies in a productive manner. Thank you!"


- Aaron Council

"By far the best direct and to-the-point information available for the money and lots of it. I'm extremely impressed. I personally love when there's too much info for my brain to keep up because that means I got a lot for my money."


- Jeff Shem

"I would definitely recommend this course if you are starting out to learn about Social Media Marketing. It was super helpful and opened my eyes to a lot of things I didn't know was available as marketing tools."


- Christina Frey

"This course is comprehensive. Loads of content. You need to take your time and work at it over several days. It will help if you have a particular ad campaign in mind to relate the info to. The instructor shared lots of practical tips gained from running different types of ad campaigns. If you are serious about using FB ads and not sure where to start then this course can really help you."


- Mervyn Smallwood

"Enjoyed every section. Every section was interesting and added more value while I worked on the side to apply my knowledge to whatever I kept learning. Thank you for such an insightful course! Keep creating great content!"


- Jumana Hussain





Students with full-time jobs have completed the modMBA coursework in their spare time in just 7-weeks! But you can take the course at your own pace, as fast or as slow as you need.





Before setting and accomplishing goals, we provide you with an all-encompassing daily routine that will improve every aspect of your life!


(a $2,000 value)

The modMBA gives you an MBA-level of experience, without having to step foot on campus! The modMBA includes access to ALL of our courses, worksheets, PDFs, and excel spreadsheets referenced throughout the workshop.

BONUS ($199 VALUE) -- Entrepreneurship: Idea to Launch Capstone Project

Our team at Coursenvy has launched, scaled, and sold HUNDREDS of businesses! In this hands-on modMBA Capstone Project, we help you launch a new business (or additional revenue stream for your current business) and teach you everything from idea generation, business naming, market analysis, business strategies, case studies, business planning, pitch decks, startup funding, and much more!

We analyze EVERY business pitch submitted and if we see a fit, we will either invest in your business idea ourselves or refer you to someone in our network of angel investors!

BONUS ($199 VALUE) -- The Complete Kickstarter Crowdfunding Success Course



We created a perfect clone of the traditional MBA curriculum in the form of "free to audit" courses offered by top-tier universities like Wharton Business School, University of Michigan, Johns Hopkins University, Harvard University, and more!

  • Accounting Management
  • Marketing Management
  • Financial Management
  • Leadership
  • Economics
  • Strategic Management
  • Operations Management
  • Business Analytics
  • Data Management
  • Information Systems Management
  • International Business


(a $788 value)

Becoming successful financially is only part of the equation. Understanding investment strategies is the key to lifetime (and generational) wealth! We share with you our own investments, as well as those of other millionaires!

  • How to Invest in Stocks + Billionaire Investing Tips - 10+ lectures - 1 total hour
  • Investing in Mobile Home Parks & RV Parks + Real Estate 101 - 10+ lectures - 1.5 total hours
  • Cryptocurrency Mastery - 20+ lectures - 1 total hour


(a $2,167 value)

  • How to Start a Marketing Ad Agency - 20+ lectures - 3 total hours
  • Advanced Amazon Marketing - The Complete Amazon Ads Course - 20+ lectures - 2.5 total hours
  • Email Automations + Email Marketing Mastery - 10+ lectures - 1.5 total hours
  • Amazon FBA Course - How to Sell on Amazon from A to Z - 60+ lectures - 4 total hours
  • Etsy Shop 101 - The Guide to Selling on Etsy - 20+ lectures - 2 total hours
  • Master Search Engine Optimization & Learn How to Make Money with SEO - 20+ lectures - 2 total hours
  • Mailchimp Mastery - Learn Email Marketing - 30+ lectures - 4.5 total hours
  • How to Get More Followers on Instagram - 20+ lectures - 2 total hours


  • Social Media Marketing - Learn How to Advertise and Master PPC on Facebook, Instagram, Twitter, Pinterest, Google, LinkedIn & more - 90+ lectures - 8 total hours
  • Facebook Ads & Facebook Marketing Mastery Guide - 100+ lectures - 10 total hours


You are the average of the people you spend your time with!
Is there a truer statement?


Besides all this amazing content, you will also gain access to our private community where we all provide you feedback, share resources, and help each other grow in a forum setting!


On top of the forum private community, you will also be assigned to a Mastermind Group. This group will connect you with other like-minded people that want exactly what you want: Accountability, Feedback & Growth


We also offer optional modMBA group meetups (you pay your own travel/lodging) where we can not only finally meet in person, but also dive deep on business issues. Oh, and the meetups are in pretty awesome locations (Los Angeles, Costa Rica, Spain, Bali, and more to come)!


With each course you complete, you will receive a Certificate of Graduation!

Perfect for obtaining reimbursement from your employer or for attaching to your resume/LinkedIn!



Course Curriculum


Those who join the modMBA will get ACCESS to ALL of this, plus EVERY future update!

The modMBA is based 100% ONLINE so you can participate from work or home. No travel required! Complete the modMBA at your own pace OR follow our guided structure.



Get started now!


  1. As soon as you join the modMBA program, you’ll get a welcome email with your login information. You will be granted access to all the courses and modules online instantly including video lessons, downloadable worksheets, and other resources to help you develop your business skills.
  2. You get access to all of the materials (including future updates), so you’ll never fall behind or get overwhelmed. You can go through the program at a pace that works best for you!
  3. You’ll execute the exact strategies I’ve used to help transform thousands of students' lives. If you need help along the way, you can utilize the modMBA private community to answer any of your questions!

Frequently Asked Questions

What is your refund policy?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund, NO QUESTIONS ASKED!
What type of people sign up for the modMBA?
a) A working professional seeking an MBA alternative.
b) Anyone wanting to master digital marketing and eCommerce.
c) A working professional looking for a side income/exit strategy from their current job.
d) A self-employed worker and/or business staff looking for a leg up on their competition.
e) Any high-achieving professional that wants the benefits of an MBA without the cost and time commitment of attending a traditional business school. If you are an ambitious, lifelong learner, the modMBA is for you.
Where can I learn more about Coursenvy?
Head over to
How long does it take to complete the modMBA?
You can take the courses as FAST or as SLOW as you want to. We do provide a guided agenda though to complete the entire modMBA in as little as 7 weeks!
I can't afford the modMBA, what can I do?
Your company/employer may offer reimbursement for the cost of this workshop. Contact your HR, manager, or boss right away. Find out upfront if they will cover this educational expense (many do, so it is worth asking!)

Here is the reimbursement letter template we suggest you use:

If you are a US citizen and unemployed, you can apply for our scholarship:
Will I get an MBA degree?
No. Coursenvy is not an accredited university and we don’t confer traditional degrees. You will receive a Certificate of Completion for each Coursenvy course you complete in the modMBA course bundle.

The modMBA is an informal, unaccredited workshop. We are not a licensed educational institution, nor are we an accredited post-secondary school offering you a degree. You will only obtain a certificate of completion from the modMBA courses.




Do you want to upskill yourself, your entire team, your entire class/club? Do you want to grow your business or create new revenue streams? Join over 300,000 inside our Coursenvy course bundle, the modMBA! Become part of our Coursenvy family, getting access to ALL OF OUR COURSES, and our private mastermind community (which includes 1-on-1 support)!

Do you want to outsource your marketing to a team of professionals and get access to the modMBA? Over 500 business owners have hired our team of marketing professionals to grow their business with online ads!

Get started now!

If you have any questions, please feel free to call, text, or email us. We're happy to help!

EMAIL: [email protected]




​Watch Us Optimize Ads for Our 500+ Marketing Clients LIVE in the Courses!​

Learn from high-quality videos (just like this one below) in our courses!

How to Split Test Facebook Ad Sets with Campaign Budget Optimization

Preview another lecture you will see inside our Facebook Marketing Mastery course included in this modMBA bundle!

Lead Generation Ads vs Landing Page Conversion Ads

Which is better for capturing Facebook leads? You will learn this and so much more inside our courses!

Also included in this modMBA bundle is our top-rated Amazon FBA course! This AMAZON MASTERY COURSE has not only created endless successful Amazon FBA sellers, but it has also allowed 1,000's of students the chance to get out of debt, quit their jobs, take a vacation, put their kids through college, and so much more!

I have helped over 300,000 students and want to help YOU next!

So besides helping multiple clients launch successful Amazon businesses, we walk the talk ourselves with our own Amazon store case study we reference throughout the course. We average over $13,000 per month in sales (check out my screenshot below):

See How I Make Over $13,000 Per Month on Amazon!

You will learn from lectures just like this inside our courses!

Let Me Show You Another Example...

This client used the knowledge he gained in our courses to launch an Amazon, Etsy, and eCommerce website. After some success in his first year, he hired our agency for ALL 3 services (typically clients only want one service, but he was ready to go all-in)… Google Ads, Facebook Ads, and Amazon PPC to promote his physical product brand and retarget audiences. As you can see below, the results speak for themselves!

Yes... we helped grow their income to $17,732.70 per month!

Here are some more awesome results from our other Amazon PPC clients...

We lowered this clients average cost per sale by 31% in a month and increased their weekly sales by over $1400 with our Amazon PPC optimization strategies!

And it's not just Amazon PPC we dominate...

We were one of the first ad agencies marketing on Facebook!

Let Us Multiply Your Facebook Ad Spend Returns!

No matter what niche you are in or how competitive it is, we know how to MULTIPLY your ad spend return with Facebook and Instagram ads! We focus on split testing and optimizing for high relevancy ads at the lowest price per action!

But we can't forget Google ads...

We love this platform for targeting HIGH INTENT users searching keywords for your exact product, service, and/or location! The Coursenvy ad agency creates and optimizes Google Ads for the lowest cost per conversion!

Just look! We practice what we preach, converting students for just $5 each via highly targeted and optimized search, display, and remarketing campaigns in Google Ads!




I got an amazing opportunity in 2015…

Coursenvy had just launched and the team tasked me with scaling the business.

It is an online course platform focused on the niche of teaching marketing and eCommerce to small business owners. The main objective was to scale traffic to Coursenvy and user acquisition.

I was so excited for the opportunity!

I was ready.

Well… actually, I was a little scared.

While I had been growing/marketing online businesses since 2005 for a lot of different companies, I never had to start at ABSOLUTE ZERO!

But I knew Google Ads and Facebook Ads were super effective at growing and scaling all my past client’s traffic, leads, and sales… so I knew starting with zero customers should be no different!

I knew that creating ads targeted at Coursenvy’s ideal customer audience was the first key step to driving a lot of high-value traffic that would generate leads and sales.

I needed results fast! So step one was to plan!

In this case study/free course, I’m going to tell you exactly how we grew Coursenvy’s customers from 0 to over 300,000 and how YOU can do it for your business too!



When we start any project, we first write down our initial assumptions and objectives about what we were trying to accomplish for this business.

  1. Most of our target audience is using Google search to find out information on how to market their business (these are high intention searches, such as “XYZ business marketing course” or “ppc management agency”… talk about highly targeted potential customers).
  2. Another portion of our audience was not searching these high intention keywords on Google, but rather simply owned a small business page on Facebook (no matter the business size, everyone’s goal is to scale and grow that business, so any user that owned a Facebook Business Page was our potential customer).
  3. In order to generate traffic to Coursenvy’s courses, we needed both amazing “pillar” content and keywords to target in the content + via Google search ads (here is an entire blog post on my favorite keyword research tool).
  4. We knew we had to create content that would not only attract our target audience (small business owners, etc.), but also provide enough value to convince them to either A) buy a course or B) provide their email address in exchange for XYZ value proposition/lead capture item… i.e. “work them down the funnel”.


The goal is to work customers down your sales funnel and “warm” them up to your brand/product in the process. All users start out as a “cold” audience, which simply means they don’t know you and don’t trust you. You need to WARM up that relationship!

FUN FACT: The average number of touchpoints (i.e. times a customer sees or visits your content/product) before a customer makes a purchase from that brand is SEVEN!

1) First, make the customer aware and interested in what you are offering.
2) Second, retarget these warm customers, provide value, build trust, and collect leads!
3) Finally, retarget and convert the lead into a sale!


No matter what your sales funnel is leading to, you need to identify your end goal! This can include:

  • Newsletter or Webinar Signup
  • Service or Physical Product Sale
  • Growing your Email List
  • Increasing Website Traffic (or building up Pixel Traffic for Retargeting)
  • Promote an Event
  • Etc.

Not many people go from ZERO to SALE instantly… so you need to warm the user up first and build an online relationship with them by:

  • Building your brand awareness and sharing your product/service benefits.
  • Providing value for free (EX: share a PILLAR blog post with a ton of free value, such as
  • Capturing leads via a lead magnet/giveaway (for example, a lead can be a Facebook Custom Audience or email address).
  • Retargeting this lead to convert them into a sale (or whatever your goal is).


When I say split test, I mean literally split test separate campaigns, one variable at a time!

Remember Biology class in high school? To test any hypothesis you need to compare a single variable (the test group) versus another single variable (the control group). Then you can view the results and see which variation worked more in your favor. So for Google and Facebook ads, this means optimizing for your key metric (i.e. lowest cost per lead, or lowest cost per click, or most conversions, etc.)

Split test EVERYTHING! Facebook Ad Objectives, Detailed Targeting, Ad Copy, Ad Images/Videos, Keywords, etc.

Just make sure to test only ONE variable at a time in each ad campaign so you can clearly decide what variation equaled the most results!

This is my most basic funnel that works for both Facebook/Instagram Ads and Google Ads. You can add steps as you like to further optimize your own funnel. Typically you should have multiple funnels and lead capture opt-ins that you can split test to see what your customers prefer.


For my Facebook funnel example I like to start with a great PILLAR BLOG POST (this is a 1,000+ word blog post giving immense value in your niche FOR FREE).

I will paste the intro of the blog post into the Facebook Traffic Objective’s ad copy (make sure to finish with a strong call to action and/or a final sentence leaving them wanting more!


Next I retarget the users that visited my website. Retargeting just means showing an ad to someone who has already engaged with your content (i.e. visited your website, watched a Facebook video, subscribed to your email list, etc.)

I do retargeting via Facebook Custom Audiences and the Facebook Pixel (I will teach you how to create all of this inside the modMBA). With the Facebook Pixel installed on my website, I can track visitors and then create Custom Audiences of those users who visited specific URLs of my website (and many more cool Custom Audiences, such as email lists, content engagement, and more!)

Make sure to split test your top of funnel ad content when you are seeking to build brand awareness to a cold audience (i.e. they are new to your brand)!

Besides traffic campaigns to pillar blog posts, I have a lot of success with video ads for this initial awareness/touchpoint with new potential customers! I will retarget people who watch over 50% of my top of funnel video views ad… YES, there is a Custom Audience for video engagement retargeting!

Then I will retarget these warm users by selecting my custom audience under the AD SET level in a new Facebook Conversion Objective Campaign. I will direct the traffic toward a lead capture page on my website where I am offering something for free in exchange for the user to opt-in (i.e. the user exchanges their email for XYZ value proposition).

My free opt-in item for Coursenvy (or LEAD MAGNET / GIVEAWAY) is a mini-course! Maybe your customers will prefer a free ebook, a coupon or free trial, a free video course, free consulting, a free webinar, a free product/service, etc. Just make sure to SPLIT TEST to see what freebie performs the best for your target market!


Next, I follow up with my email leads via an automated email sequence (click here for more info on email automation) thanking them for signing up for my free mini-course and provide them with a link to the course.

Then in 2 days, I follow up with another automation email offering more value (i.e. another pillar blog post with a ton of free value). By this point the user is very warm, trusts you, is starting to build an “online relationship” with you, and should be very happy with all this free value you provided them. At this point, I will email them XYZ product for sale with a time-sensitive coupon to create a sense of urgency (this will be where you promote your product or service for sale that makes sense for this specific lead). In case they open my email but got busy with life, I will also retarget this list of emails via a “HOT LEADS” custom audience in another Facebook ad campaign promoting my product/service for sale. You can create this new custom audience of emails via the “Customer List” option while creating a new custom audience on Facebook (again, all of this and more is taught inside the modMBA).


All along the way I am split testing campaigns, one variable at a time, at all three levels (objective, ad set, and ad) to optimize for my key metrics (typically lowest cost per conversion).

I am also shutting off non-performing ads at each step of the funnel every 2-3 days or 1,000 impressions (i.e. too expensive of ads, non-performing, etc.)

Once I find winning ads (using all the variables I tested), I will slowly scale up their budget 20-30% every 2-3 days. I am constantly testing ads to find more audiences and obtain cheaper results, but once you get a few of these winning ads, they truly can become EVERGREEN (i.e. lifelong ads for you!)


At every step of the funnel be LASER focused on who your target market is (not only in your ad set level targeting, but also in your ad copy)! We are converting cold traffic (they don’t know you or your product) into warm traffic (they’ve clicked or engaged with your content) and then into SALES (a potential lifelong customer you can upsell and remarket to again and again!)

Typically the narrower the audience on Facebook, the more expensive it is to target them, so start VERY broad at the top of the funnel.

Split test targeting different DETAILED TARGETING (i.e. your competitors, demographics, etc.) at the Ad Set level to see which target market drives the best results for your ads.

Facebook doesn’t have ALL Facebook pages listed under Ad Sets > Detailed Targeting. If your competitor isn’t listed, no worries, just target BROADER and then create your own Custom Audiences and Lookalikes with the engagement you get from this 1,000,000+ sized audience!

Just don’t start too narrow at the top of the funnel… I’d rather you start as broad as targeting an entire country at the top of your funnel, then miss out on potential customers!

Your target market is another great area to split test to see WHO are your highest converters (i.e. sales)!

Take some time to sit down and describe your PERFECT customer in great detail. Ask yourself and write down… What is their age? Gender? Relationship status? Location? Hobbies? Job title? What organizations or groups they are a member of? What is their favorite TV show? What blogs do they read? What podcasts do they listen to? What Facebook pages do they like/follow? What stores do they shop at? Etc.

Another great area to split test in your Facebook ads is PLACEMENT.

Placement (under the AD SET level of your campaign creation) enables you to choose where your ads show up. Such as:

  • Facebook News Feed
  • Facebook Messenger
  • Facebook Stories
  • Instagram Feed
  • Instagram Stories


Target each stage of the user (are they cold, warm, or returning customers?) directly with custom ad copy!

  • For example, in your warm audience retargeting ads you know info about the user (i.e. they navigated to your blog post), so you can mention that in your retargeting ad! Such as:

“I hope you enjoyed my blog post on How to Sell on Amazon, but I wanted to take it one step further for you… I want to give YOU my Amazon FBA Mastery course for FREE!”


Quality marketing starts with a strategy that is tailored to fit the specific needs of your business. In a world filled with infinite marketing tactics, there are only a few that will actually help you achieve the goals that you have set. Now I will share my TOP 10 techniques that will help you get new customers and increase brand awareness. With these strategies in place, you’ll learn exactly how to reach new clients during your marketing efforts and how to develop a lasting relationship with them.

Finally, you will learn the proper follow-up strategies needed to gain new clients through referrals, testimonials, and consistent communication.


There are many methods of communication that you can use to connect with your clients. Email marketing is one of the most effective communication methods that you can use to stay in contact with them. Emailing new promotions and offers to current clients will be beneficial when trying to increase your overall customer base.

Here are a few steps that you can take to create a successful email campaign:

  1. Collect the email addresses of your current clients and create a master client list; preferably in an email marketing client and utilizing a signup form on your website.
  2. Make sure all that all of the content that you create utilizes your branding and contains authentic imagery.
  3. Send an email campaign to your clients at least once a week or a newsletter at least once a month.

By staying in contact with your clients, you’ll begin to develop a trusting relationship that will bring you repeat business.


A referral program is one method of marketing that can effectively put your existing clients to work as your marketing staff. This system is quite simple, as the clients that are satisfied with the products or services you provide will potentially refer their friends, family, or coworkers to your business (either directly to your brick and mortar location or to your website).

Here are a few steps that you can take to start a successful referral program:

  1. For your clients to fully understand the referral program, make sure you take the time to explain to them how it works, i.e., a landing page on your website or within your marketing collateral (brochures, vouchers, etc.).
  2. Create a program that is centered around giving clients rewards for referring new clients to your business.
  3. Provide desirable rewards for referrals that pan out such as gift cards or store credit. You can even enter them in a drawing for a high-ticket item.

It is a cost-effective method that can increase your customer base and help grow the relationship with your existing clients.


All business owners need to master press releases as a part of an effective communications strategy. When done right, a press release can help you gain additional attention for your company and your products or services. A press release isn’t always necessary, but if you have a high-profile product launch or a significant change in your company, it will assist you in building credibility and attracting media attention.

Here are a few tips to make sure your press release is effective:

  1. Make sure that you have a STRONG value statement so your pitch will stand out. It all begins with your headline, which needs to grab a user’s attention while conveying relevant information.
  2. Make sure your press release isn’t lengthy by using short paragraphs and employing short, direct sentences.
  3. The tone of your release should be neutral, but apparent that you are trying to promote it. (Don’t oversell it!)


Direct mail and company flyers placed in high-traffic areas are excellent marketing methods that you can use to connect to clients that would have never heard of your business. Share promotions and offers, useful tips, and other information that will influence them to visit your location or website.

Here are a few tips to produce a successful direct mail (or branding) campaign:

  1. Create (or export) a master list that includes the full name and mailing address of the clients that you are trying to reach. (If mailing to a general area, you can address items to the ‘Current Resident’)
  2. Use a brand-focused design that will stand out to potential customers while reinforcing your company’s mission and value proposition.
  3. The information that you send needs to be of value to your potential clients. If possible, include a promotion or offer that consumers will find IRRESISTIBLE.


Utilize a blog to promote your products or services, develop a voice for your brand, and improve your company’s SEO. By creating and consistently adding high-quality content to your website, you won’t increase your customer base overnight, but you’ll begin a practice that will bring consistent traffic to your business’s website in the future. Engaging, insightful blog posts will turn readers into customers.

Here are a few tips that will help you get the most out of your blog posts:

  1. Be sure to use keywords in your blog post that will show up for specific terms that will help you reach your targeted audience. Using the right keywords will improve your rankings, increase traffic, and eventually turn your site into an industry authority.
  2. Create a post at least once a week that promotes specific products or services, your current sales and promotions, or information that will inspire potential consumers to visit your business.


Videos are instrumental when trying to promote your business. By creating videos that highlight your products or services, your company, and your process you will make your audience much more comfortable with your brand.

Here are some topics for creating the perfect video for your business:

  1. Make the first few seconds count! Start your video with a statement that will spark the interest of your target audience.
  2. Make sure to highlight the benefits and features of your business, i.e., your VALUE PROPOSITION.
  3. You don’t need a professional camera and crew, as most phones record HD video. They will also provide authenticity.
  4. Use a call to action that will encourage your audience to visit your business or site directly, sign up for your email list, or receive a discount on a specific product or service.


Social media is quite similar to a referral program as the post that you create can be shared by your current clients furthering your reach and engagement and will result in people coming back to your business or website to learn more. Facebook, Instagram, and LinkedIn are some of the most lucrative advertising methods available to you!

Here are some tips to help optimize your presence on social media:

  1. Create fun and short social media posts that include your newest products or services.
  2. Create a regular posting schedule for the social media platforms that your business will utilize.
  3. If possible, make sure your posts have visual appeal. Use real photos and videos! After all, vision is our most dominant sense. If images can boost engagement, imagine what videos can do to your business!
  4. Be sure to interact and engage with your audience by replying to comments and responding to direct messages.


Did you know that 70%+ of adults are Facebook users? This results in a vast advertising opportunity for businesses. While a Business Page on its own is an excellent way to market your business, the constant changes in Facebook’s algorithm can have a massive impact on how many users will see your posts.

Here are some reasons why Facebook Advertising is essential to your business:

  1. You can fine-tune the targeting of your advertising by selecting specific demographics, locations, and behaviors to show your ads to the right audience.
  2. Even if your ads aren’t being clicked on from the beginning, their continued visibility will help build trust, improve brand awareness, and create a retargeting opportunity.
  3. If you are consistently creating great content, you will want to share it across Social Media. Facebook Ads will amplify the organic reach of your content when a user shares it.


When a user performs a Google search, they are instantly served with millions of results. By implementing Google Ads in your company’s marketing strategy, you will increase brand awareness and receive results much faster than relying solely on organic traffic.

Here are some tips to make sure that you get the most out of your Google Advertising experience:

  1. Target EXACT keyword phrases by placing "QUOTES" around the keywords you want your ad to appear for in Google search results.
  2. Influence your audience to come back to your site and complete your desired action by implementing Google remarketing ads.
  3. Create campaign strategies based on the demographics of your visitors. Including or excluding specific demographics like age, gender, and parental status can result in a much higher conversion rate! We also use Google Ads to place our video ads at the beginning of SPECIFIC YouTube videos!


Customer testimonials (or reviews) are a form of word-of-mouth marketing that can help you market your business through your previous customers. The process is simple, you’ve provided an excellent product or service to your client, and in return, they will return the favor with a review on your site.

Here are some tips you can use to utilize testimonials as a cost-effective marketing tool:

  1. Most clients are more than willing to provide you with feedback on their experience; you just need to reach out and ask them the right questions first!
  2. Motivate your clients to leave feedback for you with an incentive. Consider entering them in a drawing, offering a gift basket, or even take them out to dinner.
  3. Create an eye-catching landing page on your website that is solely used for displaying testimonials. Actively share these kind words on your social media platforms and if permitted by the patient, tag them, so they may share it with their friends – thus extending your reach.


Using these strategies, we grew Coursenvy from ZERO customers to over 300,000!

It isn’t an overnight process.

And you will fail at times. You’ll spend too much on split tests. You will waste time creating pillar content or a lead magnet you think is great, only to have it fall flat once you start marketing it. THAT IS OK!

The key is consistency and optimization. Always be split testing and optimizing your ads as you move customers from COLD to HOT!

No matter what… keep moving forward!

I wanted to share this experience/case study not just to brag about the growth (although the numbers are pretty impressive if I do say so myself). But, because what we learned through this process can be applied to ANY business!

Let me be the first to say that it is not always easy.

In fact, it’s really hard and takes a ton of time to implement.

But with focus, a plan, and the right team, this framework I have laid out today can be applied in nearly any industry!

Everything we have shared in this case study (and much more) is taught in great detail inside the modMBA.





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