Social Media Marketing Specialization
Manage your social media strategies, grow your online audience, and establish your social brand!
Course offered by: Northwestern University
This 6 course bundle is updated every quarter to ensure you are receiving the most up-to-date training!
The Social Media Marketing Specialization is designed to help you become an influencer on social media and to build a complete social media marketing strategy!
SYLLABUS
(OVER 5 MONTHS OF FREE CONTENT!)
What is Social?
Master the basics of Social Media Marketing!
The Importance of Listening
Learn how to extract information from social media!
Content, Advertising & Social IMC
Learn the secrets to advertising on Facebook, Instagram, and other social media platforms!
The Business of Social
Create your company’s marketing strategy!
Social Marketing Capstone Project
Put your skills to work in our Social Media Marketing project!