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Social Media Marketing Specialization

Manage your social media strategies, grow your online audience, and establish your social brand!

Course offered by: Northwestern University

This 6 course bundle is updated every quarter to ensure you are receiving the most up-to-date training!

The Social Media Marketing Specialization is designed to help you become an influencer on social media and to build a complete social media marketing strategy!


 

SYLLABUS

(OVER 5 MONTHS OF FREE CONTENT!)

What is Social?

Master the basics of Social Media Marketing!

The Importance of Listening

Learn how to extract information from social media!

Engagement & Nurture Marketing Strategies
In this third course you will learn how to develop a plan to reach your target market!

Content, Advertising & Social IMC

Learn the secrets to advertising on Facebook, Instagram, and other social media platforms!

The Business of Social

Create your company’s marketing strategy!

Social Marketing Capstone Project

Put your skills to work in our Social Media Marketing project!

Get started now!