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What is Social Media?

Perfect for business owners and marketing professionals who want to improve their social media strategy!

Course offered by: Northwestern University


 

SYLLABUS

(OVER 9 HOURS OF FREE CONTENT!)

Introduction to Social Marketing

In this first module, you will learn about the basics of Social Media Marketing.

Social Trends

In this module, you will learn about the disrupting trends of social media and the digital world.

The Business of Social

In this module, you will learn how to view social media as a business and how to define your target audience on social media.

Social Overview

In this module, you will learn to understand the importance of big data and how to set up the social sites that you will use for your business.

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