What is Social Media?
Perfect for business owners and marketing professionals who want to improve their social media strategy!
Course offered by: Northwestern University
(OVER 9 HOURS OF FREE CONTENT!)
Introduction to Social Marketing
In this first module, you will learn about the basics of Social Media Marketing.
In this module, you will learn about the disrupting trends of social media and the digital world.
The Business of Social
In this module, you will learn how to view social media as a business and how to define your target audience on social media.
In this module, you will learn to understand the importance of big data and how to set up the social sites that you will use for your business.